Usability Associates
38 Montpelier Circle
Rochester, NY 14618
585.442.0499

EMAIL US

Welcome to Usability Associates.  We would like to answer your questions about applying usability engineering to product and system design.  You may know this expertise as human factors, human engineering, user-centered design, user interface design or other synonymous terms.  Regardless of the name, the intention is the same - to make sure that development includes the user as one of the system components.

Latest News:

For a captivating presentation of semiotic thinking for design and usability, see Charles Leech’s presentation entitled “Exploring the Subconscious Through Semiotic Analysis: What’s Really Going on Underneath the Form & Function of Design?”  This presentation was given at the most recent Annual Meeting of the Human Factors and Ergonomics Society where Charles was an invited guest speaker.  Click here to view this revealing presentation.  A new window will open.

Typical Questions

If your question is not in the list, please send it to us.  You will get a prompt response.

Company Profile

Usability Associates (UA) is a consulting firm that helps companies build usability into

We work collaboratively with you to make user focus a driving force during the development cycle from concept creation to customer ownership.  The objectives are to accrue for your company (1) the cost savings that usability brings to the development and support processes and (2) the competitive and productivity benefits it generates from satisfied users.  

The President, Stan Caplan, is a Board Certified Human Factors Professional with many years of experience in user-centered design.

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