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Usability Associates
38 Montpelier Circle
Rochester, NY 14618
585.442.0499

Copyright © 2001-2008 Usability Associates


The PDU Consortium is a living network for managers of corporate product design and usability (PDU) functions.

Objective: Product design and usability managers share insights and engage in joint research.

Structure: Non-competing member companies; consulting firms excluded.

Benefits: Managers can improve personal and organizational effectiveness and realize research cost savings.

Discussion Topics: Determined by members; Can include management practices, organizational issues, design methodology, etc.

Research Topics: Determined by members; Examples are benchmarking, developing organizational/product metrics, developing/reviewing methodologies, surveying new technology trends, etc.

2006 Enhancement: In 2006, an addition to the original structure enhanced the member experience. Details are in this PowerPoint Slideshow Presentation.  A new window will open.

OBJECTIVE

The PDU Consortium is a living network for managers of corporate product design and usability (PDU) functions. The consortium is intended to be an ongoing vehicle for helping each manager/member improve the success of his/her PDU function. It is a supportive, collegial environment for (1) sharing managerial information and (2) answering salient research questions. It serves short-term and long-term needs of its members by addressing both tactical and strategic issues.

The focus on design and usability functions and the inclusion of a research component makes the consortium uniquely different than other existing groups. Membership is configured to give budgetary flexibility and to keep costs affordable.

STRUCTURE

The consortium will be primarily self-governed. Stan Caplan of Usability Associates will be the Coordinator, supporting the consortium during the startup phase and on an ongoing basis. He will free individual PDU managers of administrative burden and help make the consortium function effectively and communicate regularly. Basic guidelines, stated below, can be modified and augmented by the membership at their discretion.

bulletThe consortium will consist of up to 10 non-competing member companies.
bulletConsulting firms will be excluded.
bulletMembers will convene twice each year for 1 ½ - 2 days. Each meeting will be hosted by a member at his/her company or be held at a non-company location of special interest.
bulletAdditional group discussions will be held via teleconference. Also, individual members are free to contact each other as they see fit.
bulletThe consortium membership fee covers (1) arrangement and facilitation of meetings and teleconferences, (2) one joint research project defined by member and agreed to by UA and (3) Expenses associated with meeting held at non-member sites. Members can opt for additional UA services in lieu of joint research.

BENEFITS

Improved management effectiveness and cost savings are the two outcomes you can realize from consortium membership. These benefits derive from

bulletIntimate networking with "birds of a feather" that offers the opportunity to share best practices, float new ideas, and discuss pressing issues
bulletSharing of costs and results from joint research of common interest to multiple members
bulletExposure to outside speakers and venues that inform members about state-of-the-art research, new methodologies, and innovative ideas.

DISCUSSION TOPICS

Many issues face product design and usability managers. Some seem to be perpetual while others are temporary hot buttons, but important nonetheless. Examples of the former are:

bulletDefining and measuring organizational success
bulletLocalization of product design
bulletWays to institutionalize Industrial Design, Graphic Design, and Human Factors in the product development process rather than rely on sympathetic project managers
bulletOrganizational and other means to focus product development on the total user experience
bulletIdeas to help Human Factors and Industrial Design personnel understand each other and work together cooperatively
bulletEffective utilization of PDU resources
bulletWays to prioritize work requests
bulletEffective ways to achieve a high level of PDU recognition internally
bulletComparing vision and/or mission statements

 

RESEARCH TOPICS

Usability Associates is responsible for design, execution, data analysis, and reporting for joint research. The actual projects will be determined by the participating members. These examples illustrate the diversity of possible projects.

Within Membership: Information can be collected from member companies and condensed into a report protecting company anonymity.

bulletCompile qualitative PDU information such as organizational relationships, organizational practices, and future vision
bulletBenchmark specific quantitative PDU data such as headcount ratios and financial ratios that are comparable across companies
bulletBenchmark the process of establishing and applying a common look and feel across products
bulletConduct third-party survey/interviews of upper-level management’s perceptions about product design and usability in their respective companies

External to Membership: Relevant topics can be researched in any of several forms including company surveys, surveys of ongoing university research, literature searches, guidelines, regulatory searches, state-of-the-art technology assessments, and other special studies. A starter list of topics is provided below.

bulletGlobalization
bulletEye tracking
bulletTranscription analysis techniques
bulletUsability metrics
bulletRemote usability testing
bulletRepeatability of usability testing results
bulletFuture user interface trends/modalities, e.g., eye gaze, haptics, gestures
bulletNew software being developed for computer aided design
bulletNew methods being developed for producing prototypes and models
bulletIdentification and contact information of U.S. and foreign usability labs for hire
bulletProduct accessibility
bulletUser experience model
bulletAffective usability
bulletGlobal co-development
bulletUniversal design

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